
INDEPENDENT STRATEGY ADVISOR
Clarity for
what’s next.
Independent strategy advice for founders navigating growth, positioning, and change.
Independent strategy advice for founders navigating growth, positioning, and change.



100+ Founders advised
One advisor. Every step of the way.
INDEPENDENT STRATEGY ADVISOR
Clarity for
what’s next.
Independent strategy advice for founders navigating growth, positioning, and change.



100+ Founders advised
One advisor. Every step of the way.
POSITIONING
CLEAR PRIORITIES
STRATEGY NOTES
SERVICE EXPERIENCE
NEXT STEPS
DECISION FRAMEWORK
POSITIONING
CLEAR PRIORITIES
STRATEGY NOTES
SERVICE EXPERIENCE
NEXT STEPS
DECISION FRAMEWORK
POSITIONING
CLEAR PRIORITIES
STRATEGY NOTES
SERVICE EXPERIENCE
NEXT STEPS
DECISION FRAMEWORK
Practice
Where I help.
What we work on.
Positioning, priorities, and customer experience.
The work can start in one area or cross all three.
Practice
What we work on.
The work can start in one area or cross all three.
Positioning & narrative
Make your value clear to the right people.
Positioning & narrative
Make your value clear to the right people.
Direction & priorities
Choose what matters, and what comes next.
Direction & priorities
Choose what matters, and what comes next.
Experience & service
Make your service easier to understand and use.
Experience & service
Make your service easier to understand and use.
MEET THE ADVISOR
Hi,
I’m Elena.
Hi,
I’m Elena.
Independent strategy advice, from the first question to the next move.
MEET THE ADVISOR
Hi, I’m Elena.
Independent strategy advice, from the first question to the next move.

Strategy & advisory experience
Strategy & advisory experience
Strategy & advisory experience
HOW I WORK
How it works.
How the work happens.
HOW I WORK
How the work happens.
01
Understand the situation
Understand the question behind the decision.
01
Understand the situation
Speak with the people close to the work. Separate what is known from what is assumed.
02
Choose a direction
Set priorities and choose a direction.
02
Choose a direction
Weigh the options and decide what matters now, what can wait, and who owns the next move.
03
Put it to work
Turn the plan into practical next steps.
03
Put it to work
Turn the decision into language, plans and service changes the team can use.
CLIENT FEEDBACK
In their own words.
CLIENT FEEDBACK
In their own words.
“
A simpler way to move forward.
“The process helped us find the real decision, get everyone aligned and move ahead with confidence.”
Maya Bennett
Founder · Studio Practice

“
A simpler way to move forward.
“The process helped us find the real decision, get everyone aligned and move ahead with confidence.”
Maya Bennett
Founder · Studio Practice

“
Clarity without the noise.
“We found a useful way to prioritize the work instead of trying to solve everything at once.”
Ethan Cole
Managing Director · Northline Advisory

“
Clarity without the noise.
“We found a useful way to prioritize the work instead of trying to solve everything at once.”
Ethan Cole
Managing Director · Northline Advisory

“
Thoughtful from the first conversation.
“The questions were as valuable as the recommendations. They changed how we approached the problem.”
Sofia Turner
Independent Strategy Consultant

“
Thoughtful from the first conversation.
“The questions were as valuable as the recommendations. They changed how we approached the problem.”
Sofia Turner
Independent Strategy Consultant

“
Decisions we could actually use.
“The outcome was practical, clear and easy for our team to put into action.”
Daniel Hart
Operations Lead · Fieldwork Group

“
Decisions we could actually use.
“The outcome was practical, clear and easy for our team to put into action.”
Daniel Hart
Operations Lead · Fieldwork Group



START A CONVERSATION
Let’s talk.
Tell me what you’re working through.
START A CONVERSATION
Let’s talk.
Tell me what you’re working through.
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