ABOUT ELENA
ABOUT ELENA
The advisor who
fired hustle culture.
The advisor who
fired hustle culture.
I help founders find focus, sharpen positioning, and move forward.
I help founders find focus, sharpen positioning, and move forward.
ABOUT ELENA
The advisor who
fired hustle culture.
I help founders find focus, sharpen positioning, and move forward.
Before the plan,
name the decision.
Before the plan,
name the decision.
Teams often know their work well but disagree about what should come next. We listen to the people close to it, find the choices beneath the discussion and make those choices visible.
Research and conversation give the team a shared view of the situation. From there, we shape language and priorities they can use in the next meeting.
Teams often know their work well but disagree about what should come next. We listen to the people close to it, find the choices beneath the discussion and make those choices visible.
Research and conversation give the team a shared view of the situation. From there, we shape language and priorities they can use in the next meeting.
Strategy & advisory experience
Strategy & advisory experience
Strategy & advisory experience
Ways to work together
Ways to work together
Ways to work together
Strategic engagements
Strategic engagements
Strategic engagements
Clients who return or refer
Clients who return or refer
Clients who return or refer
What guides my work.
What guides my work.
01
Ask what changed
Name the decision before starting a plan.
01
Ask what changed
Name the decision before starting a plan.
02
Choose what matters
Make trade-offs explicit so priorities mean something.
02
Choose what matters
Make trade-offs explicit so priorities mean something.
03
Make it usable
Put the direction into the next brief, conversation and service decision.
03
Make it usable
Put the direction into the next brief, conversation and service decision.
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